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Sam Fender donates £25,000 Mercury Prize to grassroots live spaces

The singer receiving the award in Newcastle
The musician received the prestigious award recently in Newcastle

The star has given the complete sum of his twenty-five thousand pound Mercury Prize winnings to the MVT, which works to preserve the Britain's grassroots music venues.

The star was awarded the cheque on October 16 as his latest record People Watching was named the top album of the last 12 months.

He has chosen to hand the money over to the MVT, in recognition of the vital role local spots played in his early career.

"As an artist would not have achieved what I am doing today if it hadn't been for all the gigs I did around the area, and elsewhere, when I was beginning," said Sam Fender. "These venues are renowned, but they are facing challenges."

From early 2023 onward, at least 150 of these locations have ceased operations – approximately 16 percent of the total UK scene.

Over the past year, top acts such as Pulp, the group Coldplay, the singer Katy Perry and Sheeran have all backed the Music Venues Trust in its initiatives to keep the scene afloat, by adding a minor surcharge to their ticket prices, which goes to help local stages.

He also took part, collecting more than £100,000 on his 2024 arena tour to assist numerous local spots across England, Scotland, and Wales.

These funds assisted locations that were dealing with possible closure due to difficulties stemming from flooding, fire incidents and personal losses, as well as permit problems, conflicts and noise complaints.

Other venues received funding support in improving amenities and sound and lighting systems that directly benefitted musicians and audiences.

"The idea that revenue from concerts in big venues supports the smaller venues, where it all starts for musicians like me, is just logical," Sam Fender has said.

The band Pulp on stage
They are one of the many acts who contributed their honor funds to good causes

The musician is not the first artist to give his honor winnings to worthy causes.

Back when the band received the prize in the mid-90s for their release the album, lead singer Cocker announced that the group would donate their prize money to the charity the charity.

In 2002, rapper and singer she divided her bounty across several charities, like the NSPCC and a Sickle Cell organization.

"I also gave a £1,000 to my local community centre, to their gymnastics program, because I did gymnastics when I was a child and they lacked updated gear," she explained to a publication.

In recent years, they contributed their funds to the youth organization that nurtured their act, as well as other independent music bodies.

And winners that year the group donated their winnings to a MS organization after a friend was found to have the disease.

"The victory was ample," remarked vocalist Heather Small. "The prize was the cherry on top but we didn't need the extra, because we had the cake. So our winning affected the lives of others."

Last week, the MVT announced it had rescued a couple of local spots in south-east England, by bringing them into community ownership.

The Joiners in that area and The Croft in that location were bought under the community ownership scheme, which is supported by a national body and supporters who acquire "shares" in the venues.

The writer

Lauren Green

A tech strategist and digital transformation consultant with over a decade of experience in emerging technologies and business innovation.

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