The platform is rolling out a updated setting that permits them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the company disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This development coincides with a increase in content created by AI, driven by new AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A large amount of this output is considered “AI slop”, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that many people like content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to see more or less of that, according to their own choices,” commented a platform representative.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its service identified as AI-generated. Overall, more than 100 mn videos are uploaded to the service daily, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of AI content they watch by accessing the content preference setting in the application and choosing the AI content topic. Other topics that currently be controlled under the setting cover news, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige users to tag convincing AI-generated content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any believable artificial content that is unmarked can be deleted under its user guidelines.
In addition, the service will henceforth add an “AI-made” tag to content created with its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This step is intended to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a two million dollar AI literacy fund for professionals and groups to create informative material about responsible artificial intelligence. This initiative will support charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The platform has justified its safety measures, during controversy over plans to make redundant hundreds of safety staff in Britain. The company is set to cut a significant number of roles in its user protection team in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content before it gets reviewed by humans. The company reported a notable drop in disturbing and violent content handled by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
